Cool Dog Grooming Studio FB page
Cool Dog Grooming Studio Web Page
Looks like I've made it! But, have I? Yes, finally the landlord met with me regarding the building on Highway 90W, 1909 in Baker. He handed me the keys and told me to put the electric, phone and water in my name Tuesday Sept 4th. He thought long and hard about the rental fee, so kept it low in expectations that I could go forth and prosper. I'm on cloud nine. But what, my boss takes no notice, advised I leave today? Yes mam, that is how it is. No groom shop wants you around if you are leaving to prosper on your own. I understand, but do I have a plan? Did you know 50% of small business fail within the first 2 years? Yes, scary isn't it! So, as I worked for the past 7 months, I listened, watched, learned from as many sources as I could. From friends, family, DVD's, books, groomers, and by daily experience. I took that small paycheck, and every week, I would build my inventory. In seven months, I didn't make a lot of money, but what I did make, I invested in my future. Spending thousands of dollars on the items I would need if I ever found that lease!
One of my friends on FB in a grooming group asked me, do you have a plan? Do you know the items you will need to set up shop and have a possibility of not failing?
I sent a reply back -
Thanks : yes I am taking a pretty large risk. I wanted a bank account, but w/my
boss hiring a second groomer, my checks have been about 200 a week, so
no money to save. Here is the up side. I own 2 grooming tables, a HV
dryer. 2 Gal of Shampoo plus several 16 oz bottles, 5 doz towels, Two
banners, can paint my sign. One clipper Vac, 9 cages, cleaning supplies,
mop bucket, shop vac. Web Page and at least 10 links/ directory
listings, FB page with over 90 people rooting for me. 2 clippers, 3 of
every blade, 8 scissors, brushes, combs, several leads,3 nail clippers,
polish, cologne, 3 dremels, several grooming loops, 2 tubs. Bows,
Bandanas, Mirrors. Art for walls, Spa music, clock, decor'. Rubber mats,
Four reception chairs, desk, lap top. A partridge and a pear tree!
(just teasing) I've read several books. Have a business plan. marketing
plan, Logo- Tshirts, business license, LLC. Have run a successful pet
portrait business for over 3 years, hence the name Cool Dog Grooming
Studio. I will paint portraits for extra income as my grooming business
grows. And a kick ass husband that will help me paint the building and
do maintenance and bathe on Saturday. This is only 6 miles from my
home, high traffic count, close to huge housing developments, and no
competition on this end of town. Plan for press release, continued
marketing, Direct Mail marketing, meet and greet w/other business owners
and Vets, join the chamber, have a grand opening. Open early, stay
late, I won't just groom a dog or two and go home. I will sit all day,
every day w/a walk ins welcome sign as thousands of cars pass by.
Promote events in the paper on a quarterly basis, help rescues by giving
back w/grooms Advertisement agency to do a video production. The
building is a former hairdresser shop , so plumbing is there.
The business plan:
Add phone line, get wireless headset, add internet service
Check with zoning regarding signs
Keep current grooming position on Hamilton Bridge
road while updating space for
pet grooming business.
Installation of tub, cages, grooming room and drying room with
existing partitions. All work performed by my husband and
myself. Once the grooming area is suitable for
grooming, give one week notice and increase advertisements. Use local paper,
Internet, Veterinarian , and meet and greet to local business
owners. Join local Chamber, have ribbon
cutting. Write press release. ( so the employment plan didn't work )
Existing inventory – All grooming supplies – tables, dryers,
a few cages, tubs, PC and some retail. Approximate value $5,000.00 Art, bandanas,
bows – Goal – cage free grooming, (use of hitching posts and play corral) Appointments five or six days a week 7 am to 5 pm – Open on Monday to capture clients
other groom shops don’t due to being closed on Monday
Market on Facebook, make web page. Hand out brochures to
local businesses.
Increase revenue with bath and go
program.
Proven success marketing on Facebook for Pet Portrait
business.
Long term Projection of grooms and baths per day will be ten at an
average charge of 38.00.
38.00 x10 = $380.00 per day – Gross revenue per month
7,600.00 - Goal projection -
Experience – over 20 years as a business office manager,
handing – Payroll, billing, staffing, collections. Degree in Business Management. Self employed
in the Pet Industry
Since 2009
I will perform all services until I have a cash reserve of
six months expense, then I will
hire a bather part time at 50.00 per day. All revenue will be put back
into the business, drawing a minimal income for the first six months, to make
sure all expenses are paid for, and there is a cash reserve for the slower
months. When business is booked one month out and I can not keep up with
demand, I will seek a second groomer, and pay 50% commission, and take out taxes, pay unemployment compensation.
During slower times, market heavy, work on sales of pet
portraits, and sewing of custom
dog accessories.
So, yes, I have a plan, I have probably more grooming equipment than many groomers who have been in the business for much longer than I have. I graduated from grooming school last October, one year later I'm set to GO!
Live your dream, follow your passion, be humble and grateful for the things you have, and never become complacent and you will be sure to succeed!